Privacy is a fundamental human right and for Maiar it is also one of its core values.
Decades of technology advancements in personal computing, software technology and smart mobile devices have commoditized data, and transformed it into reusable digital packages that are virtually everywhere; copied, analyzed, sold and resold at the speed of light. The internet, proliferation of cloud infrastructures and democratized access to open-source software, have created the premises for many technology businesses to become attention merchants.
These merchants capture our attention by providing us with free information, services and entertainment, while reselling it to advertisers. Yet advertising is but secondary to their true business model. Instead, by capturing our attention they accumulate vast amounts of data; data more valuable than any immediate advertising revenue. Hence, we are not their customers, but have become their product.
Read more here on our blog: Why is my privacy important?